Why one average per brand isn’t enough
A business with five locations and one combined ranking number can look healthy overall while one specific location has quietly lost its entire service area. Averages are good at hiding exactly that kind of problem — a strong flagship location and a struggling satellite can net out to a perfectly respectable-looking number that describes neither of them accurately. Multi-location visibility only means something when it’s tracked location by location, not blended into one company-wide figure.
Set up one project per location
In SeoMap, each Google Business Profile is its own project, matched by its exact Google CID/Place-ID rather than by business name — which matters specifically for chains, where the same name legitimately shows up at every location and a name-based match would have no way to tell them apart (see CID vs. Place ID). Starter covers up to 5 projects; Pro and Agency plans lift that to unlimited, which matters once a brand grows past a handful of locations.
Track the same things, separately, per location
Each location’s project produces its own ARP, ATRP and SoLV — its own heatmap, not a blend with anyone else’s. Worth keeping consistent across locations for a fair read: the same keyword(s) wherever the service is the same, and a grid size and spacing that actually matches each location’s real service area rather than one default applied everywhere — a dense downtown location and a suburban one rarely need the same grid. Once each location has a baseline, running the same grid again later is what turns “location 3 looks weaker” into a trend worth acting on instead of a one-off reading.
Watch for locations competing with each other
A pattern that’s easy to miss without location-by-location tracking: two of a brand’s own locations sitting close enough together that a search made between them could reasonably surface either one, splitting visibility that would otherwise belong to a single strong location. Nothing about a blended average would ever surface this — it only becomes visible when each location’s heatmap is looked at on its own, ideally alongside who else is showing up in that area’s competitor ranking, since a location can be losing ground to a sibling location, a real competitor, or both.
Bring keywords in without manual setup
Search Console import connects with one click and pre-fills a project’s keywords from that location’s own top search queries — useful for getting a new location’s project set up with real, location-specific keywords rather than guessing which terms actually matter there.