SeoMap vs. Local Falcon: Local SEO Heatmaps Compared
SEOMap and Local Falcon both measure local rankings on a geo-grid. Choose by the reporting workflow, scan workload and integrations you actually need. ATRP including not-found points is not an exclusive SEOMap feature.
Last updated: 8 September 2026| Feature | SeoMap | Local Falcon |
|---|---|---|
| Verified workflow comparison | ||
| ATRP definition | Average Total Rank Position; not found = 21 | Average Total Rank Position; includes not-found points. Exact cutoff and failure handling must be checked before comparing values. |
| Read-only data access | Retrieve existing projects, scans and grid points. No scan creation through the public REST API. | Data-retrieval API and On-Demand API are separate products. Do not apply the On-Demand subscription price to ordinary report retrieval; confirm current plan eligibility. |
| Review analysis | Optional review sentiment analysis for a linked project. | Reviews Analysis with sentiment and themes is documented; check current allowance and pricing. |
| Bulk and reporting | Agency: CSV bulk scans, overnight scheduling and custom company name/logo on reports. | Campaign reports and recurring scans are documented. Check required reporting and branding permissions on the selected plan. |
| Scan workload | 25-point square: 25 Queue credits or 75 Live credits. 500 one-time trial credits. | 25-point map scan uses 25 scan credits. Additional analysis and product charges depend on the selected workflow. |
Compare the same measurement job
Use one business, one keyword, a 5×5 square, the same coordinates, spacing and device. Repeat four times: SEOMap uses 100 Queue or 300 Live credits; Local Falcon uses 100 map-scan credits before additional analysis. Credits are vendor-specific units, not equivalent currencies. Compare the subscription needed for your total workload and feature set, taxes and optional charges separately.
What the shared metrics do not establish
Both vendors use a found-only ARP and an ATRP that includes not-found locations. That does not prove identical results: collection time, coordinates, result depth and treatment of errors can differ. Top-3 grid coverage is a visibility summary, not evidence of leads or a ranking improvement caused by the software.
Choose by your workflow
SEOMap offers English, German and Spanish interfaces, ranking history, recurring scans and a read-only API. Agency adds report branding and bulk workflows. Local Falcon also documents AI-visibility products and broader profile workflows. If you need those capabilities, test them directly; SEOMap does not claim to replace them.
Sources checked 8 September 2026
Frequently asked questions
Does Local Falcon include not-found points in ATRP?
Average Total Rank Position; includes not-found points. Exact cutoff and failure handling must be checked before comparing values.
Does Local Falcon data retrieval require the On-Demand API subscription?
These are different API workflows. Check current data-retrieval plan access with Local Falcon; a price for new On-Demand queries is not evidence of the price for reading existing reports.