# Local SEO measurement report

This blank template contains no customer results. Replace each bracketed field with verified observations before sharing.

## Scope
- Public business/profile: [profile identifier]
- Report period and scan timestamps: [dates and timezone]
- Keyword and device: [keyword; desktop/mobile]
- Grid centre, shape, size and spacing: [configuration]
- Source/export and method version: [reference]

## Results
| Metric | Baseline | Follow-up |
|---|---|---|
| Found points | | |
| Not-found points | | |
| Technical failures | | |
| Valid points | | |
| ARP (found ranks only) | | |
| ATRP (declare not-found rank) | | |
| Top-3 / valid points | | |

Not-found convention: [21 in SEOMap]. Failure handling: [explicit rule].
Comparability: [same keyword, device, coordinates, shape, spacing; describe changes].

## Observations and actions
| Observation / evidence | Proposed action | Owner | Due date | Follow-up measurement |
|---|---|---|---|---|
| | | | | |

## Limits
Ranks describe a dated sample of search results. Changes do not by themselves prove causation, leads or revenue. Note missing data and configuration differences. Attach the original point export. Publish business details only with the appropriate permission.